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LinkedIn has quickly become the preeminent professional social networking platform. If you are looking to advance your career and you are not actively using LinkedIn, you are missing out on a huge opportunity. Video is an important medium to showcase yourself as an industry expert. Here are several ways you can leverage video on LinkedIn to share your knowledge about the energy industry and set yourself apart as an expert and an influencer within your field.

Lights, Camera, Smartphone

The preconception of video production is that it requires a studio, expensive cameras, and a team of qualified creatives to bring your dreams of video content to life. No longer is that the case. LinkedIn makes it so easy to create high-quality video content using just your smartphone. The trick really is around finding good lighting and a steady camera. You can even cut and edit your videos using a variety of video editing apps right on your mobile device. Don’t let the complexities of video production put you off. Experiment with the tools you have available and you’ll find yourself quickly learning from the experience and creating better and better content.  One tip that can help your video reach more people is adding captions to the video for people watching without sound.

Carve Out Your Niche

Video is still a relatively new space on LinkedIn, especially for the energy market. Do a little digging to see what content is performing well, then think critically about what you bring that is unique to the field. Do you have a specialized level of expertise in clean energy or renewables? Are you one of the few professionals who has the inside scoop on what it’s really like to work at nuclear power station? These are all very niche areas of expertise that can help you stand out in your market. What can you talk about and explain easily? How can you condense years of experience into video-length, easy to understand takeaways for your audience to engage with? The opportunity to create video content that is interesting and informative within the energy industry is clear. Make sure you carve out your niche and establish yourself as an industry leader with video.

Integrating Blog Content

Video is an engaging and exciting medium that does very well when created to complement long-form written content. Blogs are an excellent way to establish yourself as an expert in your field. But video isn’t necessarily an equal trade for blogging. Instead, use video for short, visual content or illustrations. Examples or real-world conversations are best brought to life in video, but that doesn’t mean you shouldn’t explore the content in more depth in written form. Luckily, LinkedIn provides easy tools you can use to produce both formats that reach your desired audience quickly and effectively. It really is a fully developed and very useful professional development platform. If you are not leveraging it to your advantage, you can be sure your competition is. So, get started today!

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